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Preddy Programme 2017

Published on Tuesday, 7th February 2017

We are delighted that we are joining forces with Shan Preddy of Preddy & Co in 2017 to run a series of valuable half day workshops to equip you and your staff with the skills you need to help grow your creative business.  We are announcing the first three workshops here and there will be more to follow later in the summer.

With a career spanning PR, advertising and design, Shan is a Partner at Preddy&Co, specialists in training, coaching and business consultancy for the creative sector. Her books, 'How to Run a Successful Design Business' and 'How to Market Design Consultancy Services', have become international design-sector best sellers. She is a founder member of the DBA Experts' Register, a Fellow of the RSA, a full member of D&AD and a Business Leader at the Marketing Society.

www.preddy.co.uk | Twitter @ShanPreddy | LinkedIn Shan Preddy

1.  TUESDAY 07 MARCH 2017 9.30AM - 1PM at Zone, The Brew House, Tower Hill, Bristol BS2 0EQ - TWO PLACES LEFT

WEDNESDAY 08 MARCH 2017 9.30am – 1pm at Zone, The Brew House, Tower Hill Bristol BS2 0EQ - SOLD OUT

HOW TO MAKE GREAT PRESENTATIONS – THE ESSENTIAL SKILLS

Are your presentations world-class or also-rans? Do you communicate confidently and convincingly? Do you always get your points across? And do you enjoy doing it? However we feel about it, making successful presentations is a necessary part of our working lives. This Preddy&Co introductory session takes the form of a short, sharp, half-day, theory-only workshop with no scary practical work. We’ll explore the psychology behind getting the response you want and we’ll share our preparation framework. Then we’ll get into the detail of delivery techniques: intros and outros; structure; visual aids; equipment; body language; voice control; eye contact; signposting; pacing; dress and appearance; notes; nerves. And it’s packed with interactivity, brain-stretching exercises and tips. If you’d like to know how to plan, create and deliver presentations to colleagues and to clients, don’t miss it.

Cost: £50+VAT for Bristol Media members // £75.00+ VAT for non-members

10% discount if you book all three workshops at the same time.

2. WEDNESDAY 05 APRIL 2017 9.30am – 1pm at Kinneir Dufort, 5 Host St, Bristol BS1 5BU - SOLD OUT

HOW TO PERSUADE, INFLUENCE & SELL – GETTING WHAT YOU WANT

This Preddy&Co half day workshop tackles the tricky subject of getting what we want by using facilitative sales, persuasion and influencing skills. It’s about easing someone else into saying ‘yes’, and it’s the technique most suited to the creative sector. It works in new business contexts as well as with existing clients and colleagues, and it’s for any situation where you are trying to persuade someone else to do something, approve something or simply agree with your point of view. Overall, the content includes: the universal buyer’s journey; personal attributes for success; personality types and why you never sell to yourself; our 7-point selling framework and methodology; features and benefits revision; uncovering needs and matching with benefits; overcoming objections; question techniques and their use in selling. Finally, we’ll share the Preddy Filter Model. If you’d like to improve the way you sell, persuade and influence others, this workshop is for you.

Cost: £50+VAT for Bristol Media members // £75.00+ VAT for non-members

10% discount if you book all three workshops at the same time.

3. WEDNESDAY 10 MAY 2017 9.30am – 1pm at Kinneir Dufort, 5 Host St, Bristol BS1 5BU - SOLD OUT

HOW TO LEAD AND MOTIVATE TEAMS – MANAGING OTHER PEOPLE

Whether you’re leading five or five hundred people, or in charge of a team of colleagues, clients and suppliers on a project, it’s not always as easy as it looks. How do you motivate other people? Why don’t they just get on and do what you need? How can they be such capable, willing and eager people and still not produce the results you want? How can you delegate work without becoming unpopular? What’s the best way to give feedback? And why can praise and reward be as dangerous as reprimands? This half day Preddy&Co workshop explores the whole subject of team leadership and motivation, with content that includes: groups vs teams; leadership vs management; goals and standards; delegation; motivation; praise and reprimand. There is also time for discussion and debate, using real-world examples (anonymously, of course). Afterwards, you’ll be much better equipped to lead and manage other people successfully in the future.

Cost: £50+VAT for Bristol Media members // £75.00+ VAT for non-members

10% discount if you book all three workshops at the same time.

These workshops are likely to sell out very quickly and numbers are limited.  If you would like to book a place email Lynda@bristolmedia.co.uk as soon as possible.