Perspectives in Planning

Published on Friday, 14th October 2016

If you haven’t booked tickets yet for the APG West event at TRA on Thursday 3rd November, then now is the time.

It’s called Perspectives In Planning, and is for anyone with an interest in getting more value out of strategic thinking.

You might want to learn how to become a better planner. Maybe you want to improve the strategic capability of your agency. Perhaps you want to craft more inspiring and effective communications for your business. Whatever your focus this is a chance to learn about everything you need to know.

We’ve invited three esteemed experts from the world of brands, marketing and digital to share their personal perspective on the skills you need to unlock the value of great strategic thinking.

Merry Baskin went to university in Bristol, but is a veteran of New York and London ad agencies. For the last fifteen years she’s consulted with brands and businesses at the highest level, and through her relationship with the APG has pretty much trained a generation of advertising planners in the UK.

Mark Hancock is head of planning at The Real Adventure. A brand strategist with experience across digital, CRM and advertising, prior to TRA he worked at Google’s internal agency Google Zoo, which followed stints at agencies LIDA, Proximity and Ogilvy, defining strategies for – among others – Dove, VW, Heineken, Walkers, O2, RBS, M&S,, Land Rover and Virgin Holidays.

Craig Harries is planning director at Oliver and straddles the worlds of brand strategy and emerging technologies. He’s a member of TechHub, a tech-startup incubator within Google’s Moorgate Campus, and has worked at WCRS, Farm and Amp, which he also founded. He now specialises in disruptive brand positioning, integrated strategies and experience planning.

That’s quite a line-up. Tickets are limited so make sure you don’t miss out. Get them here.

Date: Thursday 3rd November 

Time: Doors open 6pm, Start at 6.30pm

Venue: The Real Adventure, One Glass Wharf, Temple Quay, Bristol BS2 0EL

Tickets: £10+vat (non-refundable)