image for Green Chameleon finalist in Drum Content Awards

Green Chameleon finalist in Drum Content Awards

Published on Thursday, 22nd September 2016, contributed by Green Chameleon

Green Chameleon are excited to to announce their nomination for the 2016 Drum content awards in the best travel/leisure/sports campaign category.

A prestigious and competitive award, the Drum awards bring the best creative agency and client side teams head to head to see who have the strategic and creative skills to deliver the most effective content marketing campaigns for clients.  The shortlist sees Green Chameleon up against fierce global competition in the sector, from brands and agencies including: Thomson, New Balance, ITV, Mclaren, Asos, Thomson and Karamarama.

If you haven't already seen the project, check it out. Step Inside Asia was created by Green Chameleon for travel client InsideAsia Tours to help them strengthen their position in search (long term goal), whilst raising brand awareness and engaging an audience in the short term.

The key feature of this project is a series of beautifully illustrated maps of Japan, Burma and Indochina. Users are invited to explore each destination and uncover animated hotspots, highlighting some of the most incredible places to visit across the 3 destinations. Each hotspot transports the visitor to a 360 photosphere of the location, allowing them to imagine what it would be like to be there.

The campaign to date has been a great success, winning of a number of Industry awards for creativity whilst delivering greater awareness and engagement metrics than anything that IAT have previously created. IAT have already seen great returns on investment from the project and will continue to do so in the future.