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Breaking Down the Barriers: Free Event

Published on Sunday, 5th June 2016, contributed by AMBITIOUS

Breaking Down the Barriers: The PRCA South West Summer Event: Free to attend. 

Effective and engaging communications are at the heart of the creative industries. How to reach out to audiences, crossing commercial, demographic and cultural barriers, remains an ever-changing puzzle that PR professionals, content writers, graphic designers, filmmakers and many other creatives are in the business of solving. With the constant evolution of the digital landscape, political uncertainty and a rapidly diversifying business and consumer population, how do we ensure we speak to the human beings across divides, with messages that are pertinent, relevant, and attention-grabbing?

From 6pm to 9pm on 29th June, PR and creative professionals from around the South West will be gathering at the Speed Communications offices, for a free event around the theme of Breaking down the Barriers. With expert speakers covering everything from overcoming the barriers within yourself, to the language and future of film, to keeping complex communication and messaging strategies both effective and human, talks will be interspersed with refreshment and networking breaks over wine and a light buffet.

Programme

6pm: Welcome drinks and networking

6.30pm: Jayne Constantinis: Presentation training session + Q&A

7.10pm: Refreshment break and networking

7.30pm: Jimmy Hay: Breaking down the barriers with film and media + Q&A

7.50pm: Penny Hay: Breaking down the barriers of creativity and conservation + Q&A

8.10pm: Katrina Krishnan Doyle: Breaking down the barriers of entrepreneurism and politics: understanding the Tarakin framework + Q&A

8.30pm: Refreshments and networking

9pm: Event closes 

To book your ticket, click here or email Mary Davoudi (mary.davoudi@prca.org.uk).

More information... Speakers and Talks

Jayne Constantinis - Jayne has a unique and unusual range of experience. It includes live announcing on BBC TV; business reporting on BBC World; fronting corporate programmes for blue-chip companies; moderating and speaking at live events; training individuals and groups to be confident communicators/speakers/presenters.

Her BBC TV series on Mexico was nominated for a BAFTA; voice-over credits include Sony and Channel 4 and she has written for Condé Nast Traveller and Good Housekeeping. She learned journalism at the LCP; has an acting diploma from the Royal Academy of Music and a Modern Languages degree from Cambridge. Several years working in branding and financial PR agencies and in an in-house communications role for a law firm make her especially valuable to corporate clients.

Intelligence, professionalism and flexibility are at the heart of everything Jayne does. Add to that great attention to detail and a natural affinity with people and you’ll see why she adds value to any project. BBC audience research revealed her to be “believable”, “trustworthy” and “warm”.

Jayne's training session will explore how to break down the barriers that exist within us, that prevent us from believing ourselves and realising our full potential; and breaking down the barriers between you and your audience, to connect and communicate with your audience to build trust, rapport and engagement.

Dr Jimmy Hay, Filmmaker and lecturer at Weston College - Jimmy is a filmmaker and lecturer. In the summer of 2013 he shot a feature film called High Tide, starring Melanie Walters (Submarine, Gavin and Stacey) and Sam Davies (Dr Who). The film was shot entirely on location in Swansea and Gower, and was released in 2015. More recently, Jimmy has shot a short film called Ex Libris, which features Bob Pugh (Game of Thrones, Master and Commander).

Previous to his role at Weston College, Jimmy was a lecturer in Film Studies at Swansea University. He has delivered guest lectures at a number of UK and European HE institutions, and is an active researcher. He has a number of book and journal publications, including most recently a chapter in the Wiley-Blackwell-published A Companion to Luis Buñuel.

Jimmy will be talking about breaking down the barriers through film: film language and the future of film. With the advancement of technology and society's increasing acceptance of - and sometimes dependence on - on-screen communications, it is more important to tell our stories in a dynamic and human way through the medium of film. How can we use film to optimise our story and engage our stakeholders on all levels? Jimmy will be exploring this an more in a 15 minute talk followed by Q&A.

Penny Hay, Senior Lecturer in Arts Education, Bath Spa University; Director of Research, 5x5x5=creativity - Penny Hay is an artist and educator. Penny is part-time Senior Lecturer in Arts Education at Bath SpaUniversity and Director of Research for 5x5x5=creativity, an arts research charity.

Previously Penny was a primary teacher, advisory teacher for the arts and lecturer in arts education at Goldsmiths College, the Institute of Education, University of London, Roehampton Institute and the University of the West of England. Penny has worked extensively in arts education across the UK, she co-ordinated the professional development programme and co-designed the Artist teacher Scheme on behalf of the National Society for Education in Art and Design, that offered teachers the opportunity to develop their own creative practice, culminating in the first summer school at Tate Modern. Penny integrates her experience in arts and education with participative action research engaging individuals, institutions and communities. She also co-hosts the SW Research hub: Cambridge Primary Review Trust. Her doctoral research is focused on how, as adults, we support children’s identity as artists. Penny is a parent governor and active in supporting children’s rights. She is an elected Fellow of the RSA and has an award from Action for Children’s Arts for her contribution to arts education.

Penny will be talking about the reputed Forest of Imagination, a project that she devised and co-ordinated. The project was designed to bring hard-hitting conservationism issues into the public sphere in a creative way that was accessible and enjoyable for the general public. The talk promises to spark ideas and conversation surrounding how we engage the public in important issues that affect us all, breaking down barriers of education, confidence and age, with creativity and engagement.

Katrina Krishnan Doyle, Founder of Tarakin, lecturer at the BIMM (British & Irish Modern Music institute) - Katrina's background in PR and communications led her to work with a number of clients who are both controversial and high profile. Managing the handover of the Millennium Dome, negotiating the David Beckham football academy deal and managing cross-Government relations for the Thames Gateway Initiative, the High Speed Rail initiative and the Cabinet Office’s Government Property Unit made for an interesting and educational journey. Beyond anything else, it highlighted the need for a system that facilitated complex communications, whilst still maintaining a level of humanity, transparency and accessibility; this culminated in the birth of the Tarakin Framework. 

 Katrina now runs a number of social enterprises that help to break down the barriers between those who feel ostracised by society, and the legislative decision makers who can make a difference. The Eye of the Storm, Tarakin and Stories from the Front Line are all examples of the ways she is trying to build bridges so that future generations can have both a say and an impact in the future.

The landscape of government is vast, and we can often get caught up in the countless government organisations, arm’s length bodies and local agencies that should, or should not, be involved in the work that we do locally. Breaking down the barriers with these entities is often hard because their agendas tend to sound much more important than the work we are doing locally. They also tend to be time-consuming to deal with and, having kept them informed, we rarely see the reward. In this presentation, Katrina is going to provide a framework that can be used to help identify the organisations that matter most. And more importantly, a way of identifying and connecting with the individuals within those organisations who could and should be taking an interest in your client's business too.