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Design protection strategies explained

Published on Tuesday, 26th April 2016, contributed by Kinneir Dufort

Kinneir Dufort joined European patent and trade mark attorney firm, Haseltine Lake, to host a design seminar, aimed at helping businesses enhance their design protection strategy.

Titled, “Design rights and wrongs – maximising the value of product designs”, the event was held in Kinneir Dufort’s main office in Bristol and saw over 40 attendees from businesses operating in a variety of sectors gather to hear practical advice from the perspective of both designers and intellectual property and design protection specialists.

Using a collection of case studies from Coca Cola, GE Healthcare and Reckitt Benckiser, Kinneir Dufort highlighted strategies for identifying commercially valuable designs, and how to protect and enforce those that add real value to your business. 

Martin Krause, Trade Mark and Designs Partner and Head of Litigation at Haseltine Lake, comments, “By partnering with Kinneir Dufort for this event, we have been able to offer businesses a truly holistic view on how to link design protection with the product design process and maximise the value of a business’ product designs.”

Craig Wightman, Design Director at Kinneir Dufort adds, “The recent Trunki ruling highlights the importance of design registration. As design consultants, we are in the business of generating IP for our clients through our innovation, design and engineering skills. This event has allowed us to showcase our approach, and with the on-hand expertise of Haseltine Lake, we have been able to share tips for both protecting and making the most of valuable creative assets.”