image for Fiasco Design creates website for local theatre ...

Fiasco Design creates website for local theatre ...

Published on Tuesday, 1st March 2016, contributed by Fiasco Design

Bristol­-based creative design agency Fiasco Design were appointed by Tobacco Factory Theatres to redesign its visual identity, website and marketing collateral. As part of the full rebrand, Tobacco Factory Theatres needed a new website to show off their performances more effectively, as well as make a better introduction for new visitors.

After being formed in early 2000 in a beaten up part of the old Tobacco Factory building in south Bristol, Tobacco Factory Theatres has forged an inspirational path to becoming one of the country’s most respected venues in just over ten years. The diversity of the programme, which includes theatre, puppetry, classical shakespeare, new writing and devised plays, dance and comedy, combined with the astonishing average attendance capacity of 84%, make it one of the most well­ attended, loved and popular theatres in the country.

The aim of the new site was to do more than just squeeze the new identity into a digital space; the site was intended to be united with the printed materials in ethos as well as visual style.

The new site design ensures that the Tobacco Factory Theatres broad programme of shows, which range from the child-like joys of Kid Carpet’s Noisy Nativity to the depths of classical Shakespeare, always looks at home even when there is a lack of supporting content from producers.

The result is a website that reflects the character of the Tobacco Factory Theatres and will adapt effortlessly to their ever changing seasons of broad-minded theatrical excellence.                         

Becky Cresswell, Marketing Manager at Tobacco Factory Theatres said of the project: “The new look website is something we’re really proud of. It’s new, refreshed and of national and international quality but still retains the heritage and the sense of who we have been since we started, which is really important to our history.”