Activation launch Young's 'Date Night' campaign
Activation have launched a new digital and social campaign for leading frozen seafood brand Young's Seafood. The Gastro ‘Date Night’ digital campaign creates a Gastro conversation online with sharable content.
With ‘Malcom’s Purrrfect Date Night’ digital campaign you can find out, in a ‘Mr and Mrs’ style game, whether your date is your ‘Purrrfect’ Date Night Companion. There are weekly prizes of £250 John Lewis Vouchers, so consumers can recreate their Date Night at home, and daily prizes of Young’s vouchers, to treat yourself to some delicious Young’s Gastro products on us.
Launching to coincide with the first TV ad break on 18 January, the campaign site is accessed via www.youngsseafood.co.uk/DateNight and will be amplified and supported by a coordinated social media campaign and YouTube pre-roll advertising plan.
Yvonne Adam, Marketing Director at Young’s Seafood Limited, said: “We’re excited to launch our new multichannel campaign, helping people to create the ideal Date Night at home with Gastro. Featuring Young’s feel-good food, this campaign is about making the best fish simple and delicious, supporting our mission of encouraging people to eat more fish.”
Pete Ward, Chief Executive of Young’s Seafood Limited, added: “This new Young’s campaign builds on the success of our 2015 advertising and Masterbrand re-launch. With TV advertising and digital innovation, this is a truly innovative multichannel campaign celebrating Young’s restaurant quality food and delicious fish dishes.”
The new Gastro TV advertising campaign launches during the 19:45 break of Coronation Street on Monday 18 January 2016. The advert sees a return of Young’s Ambassador Malcolm, a discerning foodie cat voiced by Hollywood actor Rupert Everett, and features Young’s Gastro Wholetail Scampi and Lemon & Herb Tempura Battered Basa Fillets. Drawing inspiration from global culinary trends, and gastro-pub favourites, Young’s Gastro range is ‘Purrrfect’ for Date Night.
Young’s Seafood Limited was supported on this campaign by advertising agency Quiet Storm, media planners MediaCom, branding agency Springetts.
See the work:
Website – www.youngsseafood.co.uk/DateNight
Facebook – www.facebook.com/YoungsSeafood
Twitter – www.twitter.com/YoungsSeafood