image for Weetabix win for The Real Adventure Unlimited

Weetabix win for The Real Adventure Unlimited

Published on Wednesday, 13th January 2016, contributed by The Real Adventure Unlimited

Appointed on the basis of their best-in-class digital and CRM expertise, The Real Adventure Unlimited will be developing and implementing a strategy for Weetabix Food Company that will better connect all consumer touchpoints, introducing integrated CRM to strengthen emotional loyalty and drive penetration, frequency, and advocacy.

Initially, this includes the design and rebuild of four websites – Weetabix corporate, and consumer brand sites for Weetabix, Alpen, and Weetabix On The Go breakfast drinks. The approach developed by The Real Adventure Unlimited will reflect Weetabix’s overarching values in providing nutritious breakfast foods, whilst maintaining the brand’s individual personalities.

Data collection, enhancement, analysis, and segmentation will form a key part of the strategy and execution, with a view to encouraging consumer engagement during a six-month CRM pilot.

Rich Lawrence, Head of Brand at Weetabix said, ‘With their innovative approach to data, technology and creative, we are very confident The Real Adventure Unlimited has the skills and expertise we need, and we’re looking forward to getting started.’