Activation looks back at 2015
So here’s a look back at our 2015 – and, in the words of Alan Carr ‘what a year it’s been!’
Hot off the back of our appointment at the end of 2014, in January we launched our first campaign for Young’s Seafood, a social and digital campaign to tie in with the brand’s return to TV. In March, we ran a digital campaign for Young’s Chip Shop, where we found out the nation’s favourite Chip Shop fish supper. After 3 months of planning, designing and building, the new Young’s website launched in April. Ongoing social campaigns and content for Young’s saw the brand end the year in 44th spot in The Grocer magazine’s Top 100 list of social FMCG brands.
February saw the launch the Monster Energy European ‘ WIN MONSTER ACCESS’ promotion we created, where for the first time Monster Energy consumers could decide their prize – winning tickets to the event they chose, from Moto GP to Rally Cross to Speedway and Music events.
In April we launched a new initiative for Nestlé Cereals/Cereal Partners UK – a trade focused site for the Convenience Channel. The new website, ‘Cereal Success’, is packed with useful content, tools and information to help convenience store owners improve their cereal category sales. The site has already overachieved its key target measure by 236%.
We’ve continued to work with Nestlé through the year on a number of their other brands including – Maggi, Nescafe& Go, Movenpick Ice Cream and a significant digital project for Nestlé Professional.
In May, Our summer social and digital campaign launched for Ocean Spray. #JustRefresh was created to amplify the brand’s sponsorship of The Color Run events, outdoor ATL and experiential activity across digital and social channels. The campaign ran for 20 weeks from the spring to the autumn and reached a grand total of 2.9 million people across Facebook, Twitter and Instagram.
Also in May, we created another social app in a series of digital activities for Michelin to win tickets to the world famous Goodwood Festival of speed.
We started working with super Italian Pesto brand Sacla’ in June – our first activity was helping them seed their ‘School Opera’ viral film which has reached 1.8 million views on YouTube. Since then we have been working closely with Sacla’ developing their digital strategy and comms planning, a stunning new brand website and social campaigns for 2016.
As autumn arrived, we started working with Mizkan, and their stable of famous brands, Haywards, Branston and Sarson’s.
We developed the tasty new website for Haywards Pickles, Britain’s best loved pickled vegetable brand. The new site launched in early November and was created to support the company’s playful rebrand and highlight how Haywards’ products can liven up any dish!
In early December, we delivered a seasonal overhaul of the Branston Pickle brand website, to shift the focus from Christmas, to one of the most important dates in the Branston calendar… December 26th #LeftoversDay
Rounding off the year with a festive hat on, we launched a fabulously festive Facebook campaign for global cleaning brand Spontex – their ‘Christmas Memories’ game brings the brand to life in fun and festive fashion.
And to top it off, we’ve just been appointed by local Bristol University, UWE, the University of West of England, to translate their new brand into a new look and feel for their website – we’re delighted to be involved with such a prestigious Bristol institution.
We’re looking forward to 2016 and some existing plans afoot – with more exciting news to come in January, including our fantastic new harbourside office.
We’ve had a super-duper 2015, and would like to pass on our thanks and festive best wishes to our clients, colleagues and partners and we look forward to a healthy and prosperous 2016 with you all!
Merry Christmas and Happy New Year from all the team at Activation.