Festive Facebook campaign for Spontex
To celebrate the festive season, Activation have launched a fabulously festive Facebook campaign for global cleaning brand Spontex. The activity features a fully responsive game along with a social amplification plan. The ‘Christmas Memories’ game tests your ability to remember what you see sliding along a kitchen top conveyor belt within a 30 second time frame. Items from the brand’s extensive product portfolio are shown mixed together with classic Christmas items such as gold coins and brussel sprouts. Once you have tried to recall what you saw, you are given a score out of 10… before being prompted to enter your details for a chance to win.
Along with a main prize of a lodge getaway courtesy of Forest Holidays, there are daily prize draws to win festive cleaning kits and product bundles.
The campaign runs from 1st December for 24 days with the ongoing social amplification plan to increase awareness and drive engagement. The game has also been seeded to further increase traffic to the site.
The site is fully responsive with the desktop version housed on the Spontex Facebook page, whilst the mobile version sits on a dedicated campaign URL
Joanne Evans, Head of Marketing & Category Management added
“For many of our customers Christmas can be a time when the increased focus on having a beautiful home takes the fun out of the festivities! With this entertaining game we hope to inspire our fans to have a light hearted attitude towards cleaning, because after all, there’s always something better to do than housework!
We’ve really enjoyed working with Activation on this project, they came armed with fresh ideas and enthusiasm for our brand and have delivered an attractive and engaging game which we are sure will be a huge hit with Spontex fans old and new!”
Get involved for your chance to win at www.spontexchristmasmemories.co.uk