Young's Seafood #44 in Top 100 Social brands
Great news for Activation client Young’s Seafood – all involved were delighted to see the business ranked number 44 in The Grocer Magazine Top 100 Social FMCG brands 2015 report (Nov 15). The news follows The Grocer’s recent article that Young’s is also the UK’s most sociable frozen brand.
Activation have been working with Young’s using social channels to build engagement with their core target audience, across Facebook, Twitter and Instagram – building brand love and affinity. The activity follows a strategic programme of content development and community engagement built around key occasions and also campaign themes. The content is developed on core audience and brand insights – particularly the love of interesting, varied and fantastic food, alongside the ambition to eat fish twice a week.
The report’s authors ranked the top 100 brands for their levels of engagement as much as the overall social numbers, with the methodology used in the ranking focusing on simple, publicly available content metrics to provide a broad estimation of the level of audience interest captured by brands through their social activity. Interactions with social posts can continue to offer a useful indication of the type of content that is considered relevant by consumers
See the full Grocer report here (Grocer log in required)