image for Site Reach win Education Umbrella Digital Strategy

Site Reach win Education Umbrella Digital Strategy

Published on Tuesday, 1st December 2015, contributed by Site Reach

Following a successful 6-month trial period, Bristol digital marketing agency Site Reach have been awarded a long-term contract with Education Umbrella, the UK’s largest 3rd party retailer of learning resources.

Education Umbrella initially appointed Site Reach in June 2015 for their experience in large scale SEO projects and Pay-per-Click management. The Google-certified team set to work improving the Organic visibility of the website through technical On-site SEO, as well as developing a content-led outreach program that resulted in a substantial increase in quality traffic and inbound links. The PPC campaign was stripped down and re-launched, with a heavy focus on profitable ‘non-brand’ keyphrases, Display placements and creative.

Education Umbrella’s Director, Ian Grainger, comments: "Our work with Site Reach has exceeded expectations. In only 6 months they have brought in hundreds of new customers and increased our organic and PPC revenue by huge percentages. With the constant feedback and communication it feels like having your own in-house team. After our first 6 month contract finished we immediately signed a new 12 month extension; they’re becoming an essential part of our businesses growth."

Tom Bennison, Search Marketing Director at Site Reach adds “The Education Umbrella team are true innovators. Their new digital products are transforming the way we use technology as a teaching and learning aid, with some exciting development plans for 2016. We've achieved some fantastic results and can’t wait to deliver the next phase of work across multiple digital channels”.

Education Umbrella will be showcasing TECBook plus other digital resources at BETT Show 2016 at ExCeL London, 21st January 2016.