Play Nicely release latest advent app for Milka
Play Nicely release their latest app for Milka, consolidating relationship with Mondelez International and building on the success of last year's festive collaboration.
Bristol based technology studio Play Nicely have worked with international brand Mondelez for the second year running to create a magical digital accompaniment to the 2015 Milka Advent Calendar. Available for iOS and Android, ‘Milka Calendar 2015’ gives families their own Alpine village to lovingly prepare for the Christmas season.
Each day after enjoying a delicious Milka chocolate gift, families receive in-app presents via a short Augmented Reality reveal, triggered by the calendar itself. They then build up their stunning 3D depiction of the physical chocolate box scene by personalising it throughout advent. Each day they a new customisable addition is revealed, leading up to their village’s Christmas Eve extravaganza.
PN’s director Scott Fletcher, “We loved making this app, it was just great to create something fun and loving for a family audience. It’s the second year we’ve helped Mondel?z deliver their Christmas wishes and very proud of this latest little digital treat box.”
Milka Calendar 2015 is free to download from the appstore and Google Play in France, Germany and Austria. Sorry UK kids, maybe next year...