image for Charity animation wins Digital Entrepreneur Award

Charity animation wins Digital Entrepreneur Award

Published on Sunday, 15th November 2015, contributed by Hurricane Media

An animation produced by Bristol-based video marketing agency, Hurricane, has just won a Digital Entrepreneur Award. The film, "We're having a baby" was made for Together for Short Lives, the leading UK charity for children with life-threatening and life-limiting conditions.

Watch the film: 

The animation's powerful, emotional resonance comes from the fact that it is based on true stories. Hurricane spoke to families who had benefited from the charity. At first parents feel adrift when they hear heart-breaking news, but with help from Together for Short Lives, they feel grounded again. Hurricane collaborated with illustrator and animator Katy Davis to help bring these stories to life.

Jon Mowat, MD of Hurricane Media said:

"We're so proud that our 'We're having a baby' film for Together for Short Lives has won this award, which will help to raise awareness about their valuable work. After hearing from parents who had benefited from their services, the whole Hurricane team was keen to help raise the charity's profile. We achieved this by doing what we do best - telling stories."

Myra Johnson, Director of Communications at Together for Short Lives, said: "We are thrilled to win a digital entrepreneur award for our We’re Having a Baby animation. The film draws on our experience of working closely with families and the children’s palliative care sector and uses animation to tell a difficult story.

“Winning this prestigious award will help us communicate the needs of families caring for the 49,000 children in the UK with life-limiting conditions and to reach out to more families to reassure them that there are specialist children’s palliative care services for them.”

The Digital Entrepreneur Awards are the UK's only national awards dedicated to internet entrepreneurialism. This not-for-profit animation is already an award-winner and has been nominated for a Media Innovation Award which will be announced later this month.

Find out more about the making of "We're having a baby" animation.