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Positive team up with education charity

Published on Wednesday, 14th October 2015, contributed by Positive

Positive, a digital agency in Bristol, has teamed up with one of the UK’s oldest and largest education charities – The Girl’s Day School Trust (GDST) – to develop a digital strategy that will enhance the charity’s position as innovators and experts in girls-only education.

GDST provides education across 24 schools and two academies in England and Wales. With nearly 4,000 staff members, more than 20,000 pupils and a 65,000-strong alumnae network, they have an extremely diverse audience.

Positive will work with GDST to develop a mobile-first responsive website featuring high quality content that reflects the charity's core values. Content must be relevant to GDST’s existing audiences while attracting prospective parents, pupils, staff, donors and thought leaders in education.

Positive will be working to a set of key objectives, including:

•       Enhancing the position of GDST as innovators and experts in education and beyond

•        Increasing referrals to GDST school websites

•        Attracting and converting prospective donors/supporters

•        Providing a consistent experience across all devices

Mike Jenkins, Managing Director at Positive, says:

“Positive’s experience in developing mobile-first solutions for our clients in the charity and education sectors makes us a great match for the GDST. We’re looking forward to working together to bring their digital communications up-to-date, enhancing and demonstrating their deserved position as long-time experts in girls-only education. The GDST put very high value in creating high-quality, genuinely useful content for their audiences. We’re delighted to be working with them.”

Jason Fragola, Digital Communications Manager at the GDST, says:

“We set out to find an agency that could not only demonstrate technical and design prowess, but also understood what we wanted to achieve and that would also add real value to the strategic aspects of our project. In Positive we have found all this, and more. Their genuinely mobile-first approach to development marries perfectly with our ambition to provide our audiences with engaging content and a great user experience. We can’t wait to get started!”