image for Aardman create first ever global cinema ad for Richard Curtis’ Global Goals Initiative

Aardman create first ever global cinema ad for Richard Curtis’ Global Goals Initiative

Published on Tuesday, 13th October 2015

Aardman is proud to partner with SAWA Global Cinema Advertising Association, Project Everyone and BBH on creating the first ever global ad, titled #WEHAVEAPLAN TELL EVERYONE. The stunning CG animated ad, directed by Darren Dubicki and featuring the voices of Liam Neeson and Michelle Rodriguez, premiered in New York on 24th September as part of the Global Goals campaign before appearing in thousands of cinemas in over 34 countries.

Featuring world class animation from Aardman and creatively lead by legendary ad man, Sir John Hegarty, the film has a soundtrack which has been written and produced by Peter Gabriel.  The ad has been mixed in DOLBY 5.1 & DOLBY ATMOS immersive sound technology and mastered and distributed globally by UNIQUE DIGITAL.

On the collaboration, Aardman Director and Designer Darren Dubicki said:  ‘When Richard, John and the Project Everyone team approached us, we were blown away by the scale of this ambitious mission, and we were thrilled to be asked to be part of the team.  

Being entrusted to create something so unique as the first ever global cinema ad felt incredibly special – we were given this opportunity to dramatise this momentous milestone for the UN, and use humour to convey the seriousness of the message. It was a simple twist that we knew would work... in a fun way.

We’re certainly proud to be part of this historical campaign and hope that our film exceeds its role in telling cinema goers to spread the word.’

Cinemagoers have been able to interact with the cinema ad via the Global Goals app created by CINIME International.  The app allows audiences to unlock content, which is exclusive to Cinemas, and share the Global Goals through their social media channels.

The Global Goals are a series of 17 ambitious targets to end poverty, fight inequality & injustice and tackle climate change for everyone by 2030, and the ad was created as part of a wider campaign to promote the sustainable development initiative. Founded by Film Maker and Humanitarian Richard Curtis, the Global Goals campaign was launched with the idea that if the goals are famous and if people care about what has been promised by the politicians, it greatly increases their chance of being implemented. The ad went live on 25th September, coinciding with the meeting of 193 world leaders at the United Nations and their agreement to adopt the Global Goals for Sustainable Development.


On 25th September every country will come to the Headquarters of the UN to sign up to the Global Goals a plan to end poverty, fight inequality and fix climate change. But in this ad there is something different about these leaders – every one is an animal from the Russian bear to the American bald eagle to the lama from Peru and the Panda from China. As the plan is announced and the issues the Global Goals aim to address revealed, tension mounts in the room. Apprehensive leaders anxiously await the result from their seats. To everyone’s delight, the plan is agreed by every country across the globe. Celebrations erupt with the news of this momentous achievement, papers are tossed into the air and selfies are taken. Voiced by Liam Neeson and Michelle Rodriguez, it closes with the imperative message: Tell Everyone about the Global Goals and they can become a reality.