image for Introducing Bob Martin Vetcare

Introducing Bob Martin Vetcare

Published on Wednesday, 24th June 2015, contributed by True Digital

Our client, Bob Martin, have been in the business of keeping pets healthy since 1892. They sell a range of pet care products, from prescription medicines to accessories. Since their 19th century beginnings, they have continued to innovate – their products are now available in all major supermarkets.

They’re now taking this innovation to the next level by launching an ecommerce site – something we’re very proud to have created for them.

The techy bit

The site was built using Kentico 8.2, using the MVC framework for presentation. This combination lets us highly customise the UI, while harnessing Kentico’s CMS and ecommerce capabilities. Our solution seamlessly integrates with the Khaos Control ERP, using web services to keep product, stock, customer, pet, and order information in sync between the two systems.

The solution is as robust as it is complex. We’re proud to have made the most of Kentico’s new ecommerce offering by upgrading our own customisations to give product variant and option functionality. We plan to use Kentico 8.1’s discount and shipping models in the future.

The site is fully responsive, using the latest front-end tech to provide the best experience for users on any device. This solution is a great example of how we create innovative systems that have the user at the heart: fast, responsive UI, complex integrations, and a unique approach to the Kentico framework to provide an ecommerce solution that fits our client perfectly.

Looking to the future

We already manage PPC, display and SEO for the new Vetcare site. We are currently working on their new corporate site too. This will give the brand a hub packed with excellent, valuable content for pet owners. It will be the go-to resource for everyone who wants to have a happy, healthy pet, featuring how-to videos, Q&A sessions with their resident vet, and thought leadership articles.

The new site has now launched and we’re all delighted with it. So is the client:

“Working with True  is a pleasure. The creative team  understand how to demonstrate the Bob Martin brand and bring it to life digitally. The work they share with us  is beautifully executed and reassures us that our ecommerce venture is in safe hands. We are delighted with the new site, and are confident our customers will be too.”

Georgina Martin, Marketing Director, Bob Martin