image for A Natural Fit: Gibe and Naturalmat

A Natural Fit: Gibe and Naturalmat

Published on Monday, 15th June 2015, contributed by Gibe Digital

Bristol-based web agency, Gibe Digital, has been appointed by natural fibre and organic mattress retailer, Naturalmat, to re-develop its website

Naturalmat produces high-quality natural fibre and organic mattresses, from their purpose-built premises on the banks of the River Exe, in the heart of Devon. Naturalmat has uses entirely sustainable and renewable raw materials to make premium, long lasting products; clients include Hollywood actors/actresses and some of the world’s leading hotels.

Following a competitive pitch, against a large number of leading web agencies offering PHP-based solutions, Gibe successfully demonstrated the benefits of implementing its own ecommerce platform, GibeCommerce. Gibe will be responsible for the re-designing and re-platforming of Naturalmat's ecommerce website to maximise sales and provide an accessible and inspirational digital channel.   

Commenting on the appointment, Richard Bennett, Marketing Director said ‘Gibe had a strong mix of e-commerce and brand understanding, to help us develop an e-commerce offering which dovetailed with our ecologically sound and hand crafted heritage.’

Managing director of Gibe, Peter Williams stated “ It’s great to be appointed to build the new Naturalmat ecommerce store. Over the past 12 months we’ve been investing heavily in our own ecommerce platform – GibeCommerce and it’s good to win some new client projects to demonstrate the full capabilities of the platform. Naturalmat is a great British brand with excellent products, so we’re pleased to be helping them build the digital brand and retail sales channel. ”

For further information please contact: John Williams, m: 07714610205 e:
Find out more at