ClinkClink support Mega Brands at the Mattel Brand Fair in Athens
The ClinkClink team are delighted to have completed a successful job working with children’s toy company MEGA Brands. Back from the Mattel Brand Fair 2015 held at the Westin Astir Hotel in Athens, ClinkClink supported the brand in communicating their product vision for the coming year at the conference.
The brand, who recently became part of the Mattel family, presented to an audience of over 600+ European retailers, distributors and licensors making it vital that both the 1.5 hour presentations, and their content, were delivered with maximum impact in the live setting.
Operating as an extension of MEGA’s team, ClinkClink worked with the brand to execute the right presentation format for the event. Subsequently, they hosted a casting session to select two actors who would deliver the product demonstrations and brand proposition at the conference. The team also provided creative input in terms of the delivery through script writing, graphics, music and sound effect selection, as well as the design and production of the onscreen PowerPoint.
Onsite, ClinkClink managed the local technical agency, coordinated the rehearsals and directed the presentation, in addition to providing a producer/show caller, content producer, graphics & video technician, stage manager and actors to deliver the crucial roles.
MEGA Brands were incredibly happy with the result of the presentation, expressing “I just wanted to say again a big thank you for the help and support you gave us during the event. It truly was a team effort and we could not have done it to the high standard it was without you all.”