image for New look to roll out for Jus-Rol

New look to roll out for Jus-Rol

Published on Thursday, 6th November 2014
Family favourite ready-made pastry brand Jus-Rol is to unveil a new brand image and packaging following a rebrand exercise.

Family favourite ready-made pastry brand Jus-Rol is to unveil a new brand image and packaging following a rebrand exercise.

The new look creates a modern personality for the heritage brand which was first launched in 1954 and signifies a fond farewell to the pastry icon Janet.

The original ready to roll pastry brand is looking to lead the expanding market for baking products as consumers look to emulate on screen cookery shows.  Convenience is a key selling point for Jus-Rol which targets female consumers and families for who time is a precious commodity.

Created by food specialist branding agency The Collaborators the new look has been created to reflect the authentic image of the brand and its baking credentials.  The navy blue logo offers on-shelf impact with an eye catching colour palette designed to help consumers easily navigate through the product range.

Commenting on the new look, Jayne Lilly, Director at The Collaborators, says: “Baking is back in a big way and Jus-Rol needed a new look to ensure that it maintains its appeal and reflects the needs of today’s busy consumer.

“In a competitive sector it is vital that Jus-Rol maintains its leading brand position that it has enjoyed for many years as the marque of quality ready to roll pastry that produces great tarts, pies and pastry treats every time.”