Blogger engagement proves a hit with brands as membership reaches landmark
A service that helps partner bloggers with brands is today celebrating its 2000th member sign up. Since its launch in 2013 Blogging Edge has fast gained popularity amongst bloggers and businesses alike, with membership doubling in size since March.
The service was launched by Bristol-based agency Strategy Digital last year as a way to offer brands access to bloggers and other online influencers, matching them with products and campaigns relevant to their readers.
The agency identified that the influence of bloggers and social media users on consumer opinion was continuing to grow, but there was often a mismatch between what bloggers wanted to write about and the enquiries they received. The success of Blogging Edge stems from an intuitive understanding of what bloggers want and ‘matchmaking’ them with the right brands, as Sarah Moore, Strategy’s Blogging Engagement Manager explains.
“We are very pleased to announce these impressive membership figures today, which demonstrate the quality of the Blogging Edge offering. As established bloggers and social media enthusiasts ourselves, we understand what our members are looking for when they sign up to a service like Blogging Edge. Our background ensures that we communicate with bloggers on their level and offers our clients access to ready-built, good quality relationships with our members”.
The Blogging Edge client list covers a wide range of sectors including high street fashion retailers, parenting and lifestyle brands, and even the property market. eMoov, the UK’s largest online estate agents backed by Dragon’s Den star James Caan, hired Blogging Edge to help spread awareness of their growing brand last year through a programme of blogger-focused competitions.
Moore continues, “As the role of social interaction and personalised search in the customer buying process continues to grow, online influencers remain a powerful resource for businesses. Digital word-of-mouth and endorsement from bloggers can make a big impact on sales when paired with the right brand or product. Our leap in membership figures proves that bloggers are eager engage with brands and offer a platform for new and established brands alike to connect with their target audience.”