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MOTION lands Experiential Shopping Centre Road Show with Mr Tom

Published on Friday, 29th August 2014
MOTION, the Bristol based experiential production and activation agency has been selected by digital agency Pure Emerald to deliver a week-long experiential campaign for confectionery brand Mr Tom.

MOTION, the Bristol based experiential production and activation agency has been selected by digital agency Pure Emerald to deliver a week-long experiential campaign for confectionery brand Mr Tom.

The ‘Humourous Opportunity for Nutty Comedy’ (HONC) activation launched in Birmingham’s Bull Ring shopping centre on the 25th August before continuing to Cabot Circus in Bristol. Over the coming days the tour will visit Uxbridge, Croydon, Bluewater shopping centre in Kent, Watford and Westfield White City shopping centre in west London.

Motion has created a pop-up garden, featuring fake shrubbery, flower beds and trees, where members of the public will be invited to tell their best joke in a dedicated photobooth. The best joke of the day will win £250. Entrants and stand visitors are also given a free Mr Tom Peanut bar and online users are encouraged to get involved with the campaign by uploading their own joke to be in with a chance of winning £2,500.

This experiential activation forms part of a wider marketing campaign; it will complement out-of-home and TV advertising, as well as digital, to promote Mr Tom's products.

MOTION worked with the Pure Emerald to produce and activate the campaign for Mr Tom. If you would like to see more of MOTION's experiential campaigns visit www.motion.uk.net or if you or one of your clients would like help with an experiential campaign contact info@motion.uk.net or call 0117 304 87600117 304 8760.