Bristol Media and The Planet Mark
'The Planet Mark' is a new scheme run in partnership with Eden Project that helps businesses become more sustainable and save money. Bristol Media and The Planet Mark are working together to encourage creative and media businesses of all sizes to look at their values, to run themselves more sustainably, and to do better, more purposeful work with their clients.
As Sir Tim Smit, who founded Eden Project says, "Sustainable values should run through organisations like Brighton through rock", and in reference to The Planet Mark programme, designed to save businesses money, Tim simply asks, 'Why wouldn't you?" - the same question Paul Appleby, Chair of Bristol Media asked when he heard about the scheme.
The Planet Mark certification, which was launched a year ago, communicates the highest standards in sustainability in a B2B capacity. Uniquely, its year on year performance improvement programme is aimed at employees at all levels. The Eden Project's brand involvement communicates a strong social agenda behind the certification scheme because, at the end of the day, it is people who make sustainability happen.
Following her talk at a Media Tuesday evening in June, Kath Cockshaw, co-founder of The Planet Mark, is keen to talk to anyone in Bristol Media's membership who would like to know more about setting up their own programme or taking part in workshops. In terms of content production, she is particularly interested in who holds the reins on sustainable messaging and why, and asks how can the media industry promote better thought leadership internally and to clients.
Click here to read Kath's presentation at our Media Tuesday event on 24 June 2014.
For more information, see www.planetfirst.co.uk, or call 0207 953 3170