image for MOTION activate Sunglass Hut #94shadesofsummer campaign in Covent Garden

MOTION activate Sunglass Hut #94shadesofsummer campaign in Covent Garden

Published on Thursday, 3rd July 2014
MOTION, the Bristol based experiential production and activation agency teamed up with Sunglass Hut to bring the #94shadesofsummer campaign to Covent Garden.

MOTION, the Bristol based experiential production and activation agency teamed up with Sunglass Hut to bring the #94shadesofsummer campaign to Covent Garden.

MOTION activated the #94shadesofsummer campaign in Covent Garden by inviting women to have their photo taken in a stunning 60s convertible Mustang and share their photo via Facebook and Twitter to win great offers from Sunglass Hut.

Sunglass Hut is recognised as a global leader in luxury, fashion and sport sunglasses with over 3,000 Sunglass Hut locations around the world. With the latest frames from brands including Ray-Ban, Prada, Oakley, Giorgio Armani, Persol and Dolce & Gabbana, Sunglass Hut offers the hottest products along with outstanding customer service.

The concept behind the #94shadesofsummer campaign is that summer gives you 94 days to go out, have fun and play with your look – and sunglasses are the only accessories you need as they stay on for all 94 days.

This activity was the centre-piece of a larger #94shadesofsummer campaign including an Oxford Circus tube takeover, Stylist & ES magazine advertisements, front door campaigns in London stores, Sunglass Hut digital features and social media activity.

MOTION are working on behalf of Fuse to produce and activate the campaign for Sunglass Hut. If you would like to see more of MOTION's experiential campaigns visit www.motion.uk.net or if you or one of your clients would like help with an experiential campaign contact info@motion.uk.net or call 0117 304 8760.