image for MOTION are bringing the Colgate Sensitive Pro Relief Challenge to Bristol Foodie Festival

MOTION are bringing the Colgate Sensitive Pro Relief Challenge to Bristol Foodie Festival

Published on Tuesday, 24th June 2014
MOTION the Bristol based experiential production and activation agency is excited to be bringing the Colgate Sensitive Pro Relief Challenge to the Bristol Foodie Festival at the Harbourside on the 11th-13th July.

MOTION the Bristol based experiential production and activation agency is excited to be bringing the Colgate Sensitive Pro Relief Challenge to the Bristol Foodie Festival at the Harbourside on the 11th-13th July. 

Colgate Sensitive Pro Relief instantly helps sufferers of sensitive teeth, to enjoy their food, pain free. In order to demonstrate the benefits of using the toothpaste foodie lovers are being challenged to rub Colgate Sensitive Pro Relief on their teeth, before trying ice cream that is created live in front of them, using liquid nitrogen (Heston Blumenthal style). A tooth sensitivity challenge doesn’t get colder than this.

Once the challenge has been completed the public are then invited to share their views on how effectively the product worked for them. The Colgate brand ambassadors, proceed to record the results on iPads via an online survey, over 2,300 people have taken part in the survey so far. 

Colgate has already seen some great results with 96% of the participants saying that they suffer from sensitive teeth, 91% stated that after taking the challenge they did not experience any sensitivity pain after eating the ice cream. 76% of all respondents said that Colgate Sensitive Pro Relief acted instantly to offer relief and 96% of people said they would recommend the product to friends and family.

The Bristol event is the 5th leg of an 8 event road show. The MOTION team already have taken the Colgate Sensitive Pro Relief Challenge to the Brighton Foodies Festival, Marble Hill Foodie Festival, Richmond, the Clapham Common Foodie Festival and the BBC Good Food Show Summer. Following the Bristol event the road show will be visiting the Tatton Park Foodie Festival in Manchester and Feast in Battersea London, before finishing its tour at the BBC Good Food Show Winter in November.

By the end of the Colgate Sensitive Pro Relief Challenge road show, the campaign is expected to have delivered over 24,000 challenges and distributed free samples to over 250,000 people. So thanks to Colgate, tens of thousands of people who previously had sensitive teeth will be able to enjoy their food pain free.  

MOTION are working on behalf of MEC Global to produce and activate the campaign for Colgate Palmolive. If you would like to see more of MOTION's experiential campaigns visit www.motion.uk.net or if you or one of your clients would like help with an experiential campaign contact info@motion.uk.net or call 0117 304 8760.