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Digital Marketing agency rebrands for evolving market

Published on Monday, 16th June 2014
Digital marketing agency Strategy Internet Marketing is today announcing a rebrand to reflect its evolved offering in a rapidly changing marketplace.

Digital marketing agency Strategy Internet Marketing is today announcing a rebrand to reflect its evolved offering in a rapidly changing marketplace.

Strategy Digital, as the company will now be known, has been helping clients of all sizes from wide ranging sectors to realise improved search rankings and sales conversions for over 18 years – prior even to the creation of Google.

With expertise in digital content creation, technical SEO, conversion rate optimisation, social media, blogger engagement, digital PR, PPC and outreach, the 50 strong team at Strategy Digital, the largest digital agency in the South West, has successfully developed and run multi-channel marketing campaigns for over 1000 clients.

The decision to rebrand is a reflection of the changing skills and methods used to achieve online success, as executive chairman, John Courtney explains,

“Over the years the discipline of SEO has evolved from a more technical link-building process to one which values quality, informative original content which appeals to potential customers’ interests through the many channels they use to consume content. Doing this well results in positive social signals and high authority links.   Google’s algorithms - Panda, Penguin and Hummingbird as examples - and regular updates to those algorithms have been designed to improve the quality and intuitiveness of online content, personalise search and eliminate ‘black hat’ unethical SEO techniques.

“We have been quick to react to these industry game-changers, and offer a cutting edge service - including Google+ strategies - to our client base of over 100 businesses, which includes household names.  No sector is too specialist for us and we offer tailored strategies to businesses across professional services, ecommerce and B2B on a performance based pricing basis.”

For more information on Strategy Digital’s team, services or client work, visit www.strategydigital.co.uk