image for ClinkClink partner Starbucks and Fuse Sport + Entertainment again for the London Coffee Festival

ClinkClink partner Starbucks and Fuse Sport + Entertainment again for the London Coffee Festival

Published on Monday, 7th April 2014
The Starbucks 'bean to cup' story at the London Coffee Festival

ClinkClink and Fuse Sport + Entertainment (part of the Omnicom Media Group) have again partnered Starbucks to create an engaging exhibition stand at the London Coffee Festival, which took place in Brick Lane last week. The stand environment showcased the journey of coffee and how Starbucks takes the 'bean to the cup'.

The Starbucks stand was designed to be interactive for visitors, demonstrating over 40 years of Starbucks knowledge and expertise sourcing, roasting, and serving the highest quality 100% Arabica coffee. Visitors were also able to try the Starbucks Origin Espresso series four single origin coffees from Kenya, Ethiopia, Guatemala, and Columbia ­ as well as seeing live latte art demonstrations by Starbucks barista champions via a 'barista cam'.

Jimmy Curtis, Senior Marketing Manager, Starbucks UK said: "This is the third year Starbucks has exhibited at the London Coffee Festival and we're thrilled to be back showcasing what we do best.  We have always been committed to ethically sourcing our coffee, supporting coffee farmers and ultimately serving a delicious cup of coffee handcrafted by expert baristas. From growing and cultivating the highest quality beans, to the picking, roasting and brewing of the perfect coffee, this year, consumers and trade visitors will see the passion that goes into every cup of Starbucks coffee they drink in our stores."

Last year the Starbucks stand that ClinkClink & Fuse designed won Best Stand Design in the London Coffee Festival Visitor Awards, so we are hopeful that we can win again.