image for MOTION help Rita Ora launch her new single

MOTION help Rita Ora launch her new single

Published on Wednesday, 2nd April 2014
MOTION helped Rita Ora literally launch her new single "I'll Never Let You Down", by releasing 1,500 helium filled balloons in Leicester Square.

MOTION helped Rita Ora literally launch her new single "I'll Never Let You Down", by releasing 1,500 helium filled balloons in Leicester Square.

The 23-year-old English singer wearing a SpongeBob SquarePants ensemble, released her own personalized balloons as part of her single release celebration at Leicester Square with fans.

“What a Big bunch of O’s!!! Big O’s!! #iwillneverletyoudown release in Leicester Square,” Rita tweeted. “Thank you everyone who Came I’m so excited thank you for supporting me!!”

MOTION Experiential handled obtaining clearance from London Air Traffic Control, all the production, logistics and blowing up a lot of balloons.

The PR stunt has already raised quite a stir on and offline, just type in Rita Ora Balloon Release into Google and see tonnes of coverage appear.