image for Madwomen founder to lead Mason Zimbler copy team

Madwomen founder to lead Mason Zimbler copy team

Published on Monday, 10th March 2014
Mason Zimbler, a Harte Hanks agency, is taking its creative prowess to a new level with the appointment of Madwomen founder Gail Parminter as Senior Copywriter.

Mason Zimbler, a Harte Hanks agency, is taking its creative prowess to a new level with the appointment of Madwomen founder Gail Parminter as Senior Copywriter.

During her 20-year career Parminter has held senior creative roles at agencies including Bates Dorland, Ogilvy & Mather, Ogilvy Action and Saatchi & Saatchi X. She is renowned for strong views on how women are targeted by the advertising industry, regularly exploring the theme in national and trade media. She has also spoken at leading industry events including TFM&A on topics such as ‘engaging women online’ and chaired the IPA Women in Advertising events last year.

In her new role, Parminter will collaborate with creative director Alan Kittle developing breakthrough concepts to put clients at the forefront of their industries. She will also be responsible for crafting copy, building a strong copywriting team and overseeing the quality of its output.

Mason Zimbler works mainly with technology clients, many of whom operate in the B2B arena. And Kittle says Parminter’s fresh, forward-thinking approach is in-line with how the agency plans to progress its offering.

“The tech sector still has something of a macho reputation,” Kittle says. “But the reality is that many leading players are women, and much of our activity is targeting women – both as consumers and professionals. Gail has a real talent for understanding audiences then developing propositions that resonate and deliver results. She is also an inspiring team leader and an exceptional copywriter. Her feminist credentials represent just one of the reasons why we selected her to head-up our copy team.”

Parminter adds: “When I came to Mason Zimbler and met Alan I knew immediately that we had a great synergy and could achieve excellent results together. It’s rare to find a marketing agency that has an effective gender-balance at a senior level, especially in creative departments. I’m very glad to be bucking that trend with such a progressive firm.”

Mason Zimbler’s clients include Microsoft and IBM. Find out more at www.mzl.com.