Archery GB aims for PR gold with McCann Bristol
McCann Bristol’s PR team has been appointed by national governing body Archery GB to raise the profile of the sport, specifically promoting the performance and development aspects of the organisation across the UK throughout the next Olympic cycle, culminating with Rio 2016.
As part of its remit, the PR team has already started to raise the profile of athletes and associated initiatives, including promoting the National Series Finals which took place in Nottingham earlier in September, attracting a record number of people to the event.
To create a pathway to elite archery, with the main aim for athletes to reach Olympics and Paralympics, the PR team has recently helped Archery GB to generate media coverage for the launch of three regional Performance Academies. Representing a step change in the sport and how young archery talent is being developed in Great Britain, the three Academies are based at Bishop Burton College near Hull, Hartpury College near Gloucester and Lilleshall National Sports and Conferencing Centre in Shropshire, the home of Archery GB’s World Performance Programme.
Sarah Booth, Marketing Manager for Archery GB, commented: “We were impressed with the work that McCann had delivered for our sponsors Foresters Friendly Society around last year’s Olympics and Paralympics, and following a comprehensive procurement process, McCann was selected from a shortlist of three as they stood out as the natural choice for us to work with in 2013. Since starting work with McCann in May, we’ve already been delighted with the results including our archers appearing on the front page of the BBC’s sport page and coverage in The Independent, to name just a couple of highlights.”
Patrick Fraser, Head of Public Relations at McCann Bristol, added: “The team here are hugely passionate about sport, and have years of experience working with the media in this field. As such, we are thrilled to be helping Archery GB continue to raise the profile of the sport. We are looking forward to working with the organisation to raise the profile of the sport and build strong relations with the media to ensure Archery GB is on target for great success for Rio 2016.”