image for Bray Leino's first apprentices score full time roles

Bray Leino's first apprentices score full time roles

Published on Wednesday, 18th September 2013
Creative communications agency Bray Leino has taken on its first full time employees as a result of the Institute of Practitioners in Advertising's (IPA's) Creative Pioneers Challenge Apprenticeship scheme.

The Bristol and Devon based creative communications agency Bray Leino has taken on its first full time employees as a result of the Institute of Practitioners in Advertising’s (IPA’s) Creative Pioneers Challenge Apprenticeship scheme.

Jon Mulligan and Jamie Mead both successfully completed their 12 months paid Apprenticeship and have joined as Junior Developer and Account Executive, respectively.

Out of 524 applicants to the IPA scheme, Jon and Jamie were two of 60 successful Apprentices to secure places with the top-level creative companies taking part in the scheme following a series of interviews.

At a ceremony at the IPA in London, the successful Apprentices were awarded their certificates by Ed Vaisey, Minister for Culture, Communications and Creative Industries.

The Creative Pioneers Challenge was launched last year to ensure a rich vein of creative talent feeding through into the advertising, creative and digital media ecosystem in the UK. Apprentices can ‘earn while you learn’, gaining invaluable on the job training that it would be very difficult to pick up in any other environment.

Jon Mulligan, Junior Developer, said: “It’s a direct route into industry. And if you can build up your own portfolio, getting references from people in industry, I think that’s perhaps even more valuable than having a certificate saying you can do something. Digital industries are constantly evolving. You don’t know what’s going to happen from day to day, but once the syllabus for a course is written it may be quickly out of date.

“If you’re learning on the job, learning from people working in the industry, you’re learning the most up to date information. You wouldn’t necessarily get the chance to work that way on a university course. It’s real.”

Jamie Mead, Account Executive, said: “Earning and learning is a convenient phrase, because that’s exactly what the apprenticeship is. You’re learning and getting valuable experience, while being paid; for me, I don’t think there would have been a better way to do it.

“If you can show that you’re willing and enthusiastic, people will react to that. If you turn up looking like you’re not ready to make the effort, people won’t want to spend the time teaching you and showing you how things work. As I’ve learned more about the business, I’ve been handed more trust and been able to take on more responsibility.”

Julie Lewis, Head of Talent and Performance at Bray Leino said: “Supporting young people who are passionate about breaking into the creative sector is part of our responsibility as a leading South West communications agency. Both Apprentices were adding tangible value to the business within the first six months of their placement, and now we have two highly promising junior employees. For me the benefit to the business is clear; while the invaluable experience combined with the chance to secure a first job in a very competitive industry, makes the scheme a highly credible option for students who want to crack straight into the world of work.”