New clothing accessories brand strutts its stuff
Bristol based agency, Dirty Design has created the brand identity for SnoodyDo, a new clothing accessories brand, which will be launched on September 1st.
The word ‘snood’ derives from the neck of skin of a turkey and so the logo has been created
using a stencil cut out profile of a strutting turkey supported with the playful tag line DO IT ANYWEAR. With branded metal pewter stud attached to all garments as well as cut out clear window for the brown paper bag packaging and supporting POS, retailers are already taken by SnoodyDo’s fresh, new, relaxed approach.
Martin Brewer, Account Director said, “We identified a gap in the market which could be bridged between outdoor wear and fashion brands. We see SnoodyDo being worn by festival goers and clubbers as well as seasoned walkers and campers”. This has already attracted a celebrity following across the summer festival circuit. The autumn / winter 2013 collection consists of snoods, scarves, hats and gloves for men, women and children.