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Generation Y : Recruitment, engagement and retention

Published on Wednesday, 7th August 2013
Nick Dean gives an insight into the employment challenges facing creative businesses in the first of a series looking at employer / employee engagement.

Look around you. It’s likely Generation Y will be sat amongst your team; it’s also highly likely you may sit in the Generation Y category too. We’re talking those people born in and around the early / mid 80’s to the 90’s (in terms of current employment years), otherwise referred to as the Millennial Generation. 

Generation Y are often described as adaptable and flexible with a total comfort with technology. Constant praise and being rewarded on performance are high on the agenda, along with a real comfort of operating in virtual situations. They’re also confident, driven to success, academically bright and have high expectations from their employers. Sound familiar? 

As a business operating in the heart of the digital, technology, marketing and eCommerce sectors the team at ADLIB talk to a lot of people, from many businesses, across numerous industry sectors. From multi-national blue chip brands, through to ambitious SME’s and grass-root start-ups. And while these businesses propositions and structures vary greatly the questions we’re being asked are increasingly consistent:  

  • Why are our employees choosing to move on every couple of years?
  • Why is there such demand for money, job status and career advancement so soon into our employees' careers?  
  • How do we merge old with the new and provide training and development alongside hard skills?
  • How do we recruit, retain and future proof our businesses skill requirements? (to name a few)

This is a significant topic and one that is likely to bring with it contrasting thoughts and opinions, so we’d like to hear yours. Over the coming weeks and months we’ll be sharing our experiences when it comes to recruiting, retaining and integrating Generation Y employees. Topics include employee engagement, the evaluation and evolution of organisational structures, recruiting / retaining emerging and challenging skill sets and creating effective reward / recognition schemes. 

To ADLIB this is important stuff. We’ve built our business on sound market knowledge, a genuine love of recruitment, a vested interest in the digital, marketing, creative, technology and eCommerce sectors and the desire to see our clients' business prosper through the employment of brilliant people.

If you’d like to talk specifically about challenges in your business, ADLIB are always pleased to share their thoughts and experience. You can contact Nick Dean on 0117 926 9530 or email  ADLIB are a Preferred Recuitment Partner of Bristol Media.