Sound Design specialists commission top motion designers for rebrand
Award winning music and sound design specialists Echoic have commissioned some of the industry’s leading motion designers to visualise the notion of sound. Having created music and sound design for Intel, Peugeot, HTC, Nokia, Redbull and Mars, Echoic commissioned the idents as part of a company rebrand which aligns the three-year-old studios with their rich client base, award winning status and strong collaborative roots.
David Johnston, co-founder of Echoic said, “We have been fortunate enough to work with some of the worlds top motion design directors on a diverse range of projects: from ad campaigns for TV, radio and web, to short films and feature animations. And it is because sound and visual design are so fundamentally linked, that Echoic has grown to be the successful and creative studio it is today. So when we began our own rebrand, we wanted to continue the ongoing collaboration between the two mediums by asking some of our favourite motion designers to create pieces envisaging ‘Echoic’ and the movement of sound.”
Artists contributing include:
- Alex Donne Johnson aka Vector Meldrew
- Tim Borgmann
- Make Make Studio
- Nahuel Salcedo
- Adrian Letechipia aka Roark
Johnston commented: “The idents have been a very unique experience for everyone involved as sound is in many ways, the final stop in production, so it’s been fascinating to reverse that process and see what resonates back”.
The brief itself was led by the idea of sound and how this could be visulaised, as Johnston’s fellow creative director and Echoic co-founder, Tom Gilbert, explained, “There is so much beauty in nature and this inspires creativity in all forms. We love to use natural sounds in our compositions. In fact the word Echoic literally means ‘to imitate natural sound’, so we wanted both the idents and our new brand as a whole, to be demonstrative of that.“
Each motion designer was given the same brief and encouraged to take the project any way they saw fit. Echoic’s new logo was the only prerequisite for the idents and was created by Damon Charles at I See Heroes who also designed the company’s new website. The logo uses simple shapes in a radiating pattern to represent a variety of sounds and waveforms.
“We relish each project we undertake and feel exceptionally lucky to have had pieces created just for us. We are endlessly inspired by the originality and diversity of motion designers - by digital arts as whole. So this project has been an absolute pleasure from start to finish. Long may the motion and music collaboration continue”, concluded Gilbert.
To see and hear the idents as part of Echoic's new showreel please visit www.echoicaudio.com.