Rubber Republic & Carat UK win Gold at 2013 Cannes Lions
Rubber Republic, the social video specialists, together with Carat UK won a Gold Cyber Lion at this year’s Cannes Lions for their video “Bodyform Responds :: The Truth”.
The London and Bristol based creative agency managed to take one of just two Golds awarded to a UK entrant in the 2013 Cyber Lions category where they were up against 196 entries from around the world.
Carat UK had spotted a golden opportunity to respond to a rant that was going viral on Bodyform’s Facebook page on Monday 8th October. Rubber Republic then scripted, shot and seeded “The Truth”: a tongue-in-cheek video within eight days of the original post. The video was seen over 3 million times in under a week and earned a huge amount of coverage and free publicity in international media.
Rory Ahern, Partner at Rubber Republic, said “This is outstanding and we are absolutely thrilled. But this award would not have been possible without the strategic nous of Carat UK who immediately seized the initiative and an extremely brave client, Yulia Kretova, at SCA.”
Matt Golding, Founder of Rubber Republic and the film’s Director, said “Writing, shooting and seeding a film in such a short space of time was a really exciting challenge that left little time for procrastination. The whole team were focused on not just surprising viewers with the speed of response but also entertaining them.”
Bodyform “The Truth” has also achieved a 2013 Webby nomination, IAB’s Boldest Brand 2012; IAB Most Buzz-worthy 2012; Webby Nominee 2013; D&AD In-Book 2013; Rev Awards Grand Prix 2013; Rev Awards Video 2013; Rev Awards Viral 2013; Rev Awards Marketing on a Shoestring 2013 and The Drum Awards “Marketing Strategy of the Year 2013”. But Gold Cyber Lion at the festival’s 60th Anniversary has been the one to cap them.
Rubber Republic were also behind viral successes for brands ranging from Audi to Vango tents which have delivered over 22 million views in the past 12 months.