image for Quba & Co and Gibe Digital win ecommerce innovation award

Quba & Co and Gibe Digital win ecommerce innovation award

Published on Monday, 24th June 2013
Quba & Co and Gibe Digital are pleased to announce that they have won the award for ecommerce innovation at the BT Retail Week Technology Awards

Quba & Co and Gibe Digital are pleased to announce that they have won the award for ecommerce innovation at the BT Retail Week Technology Awards held on Wednesday 19th June 2013.

The nomination was for the work on the ‘Create Your Own’ (CYO) jacket and bag tools for Quba & Co’s website.

Together Quba & Co and Gibe Digital beat off competition from the likes of John Lewis, Nicole Farhi, Crew Clothing, Lloyds Pharmacy and Arsenal FC. Winning the award has recognised the hard work and dedication involved with the project and underlines Gibe’s innovative approach to get business results.

The new CYO functionality has been a great addition to the Quba & Co website with jacket revenue increasing 120% in the two months post launch to the end of December 2012 in addition to the 106% increase in units sold for the same period.

The customisation tools allow users to build their own jacket or bag with almost infinite options for numbers, letter, badges, embroidery, linings and colours.

The tools themselves are built using HTML5 canvas technology and JavaScript which ensures the tool is optimised for web, tablet and mobile devices without the need for flash. The tools are built to be scalable so that new products and their various customisation options can be added quickly and cost effectively.

John Williams, Ecommerce Manager of Quba & Co said of the award; ”We’re so pleased to beat some of the major retailers to win this award. This award underlines Quba & Co’s ambition to create digital innovations and lead the way with our customisable products“.

Pete Williams, Managing Director of Gibe Digital also commented; “ This award is recognition for the great work we’ve been doing at Gibe. We’re really pleased that the CYO tools have been so successful for Quba & Co and look forward to working on more projects with the Quba & Co team”.