image for MOTION serve up pizza perfection at The Royal Bath & West Show

MOTION serve up pizza perfection at The Royal Bath & West Show

Published on Thursday, 6th June 2013
Bristol's foremost experiential agency MOTION served up pizza perfection at last week's Royal Bath & West Show to promote Galbani Mozzarella cheese, Italy's No1 cheese brand.

MOTION served up over 10,000 samples of delicious Galbani pizza perfection at The Royal Bath & West Show to promote Galbani, Italy’s No 1 cheese brand.  Galbani has been making authentic Mozzarella since 1956, its compact consistency makes it extremely stringy under hot temperatures making it the perfect cheese for pizza. 

In order to overcome the logistical challenges of making hundreds of hot pizzas, MOTION used specially prepared dough and compact electric stone baked pizza ovens which allowed the pizza chefs to prepare perfect pizzas in minutes.  This meant the chefs and Galbani brand ambassadors could cook up and serve thousands of free pizza slices a day to the eagerly awaiting crowds wanting to try the cheese at the show.  The experiential activity which is part of the Make It Galbani advertising campaign also featured a promotional offer whereby people received 50p of their next purchase at Waitrose and Tesco’s and a Facebook competition which allowed people to win lots of great prizes from Galbani.

Alex Kopfli MD of MOTION said “the pizza based experiential campaign has been designed to promote Galbani Mozzarella and serving it hot on freshly made stoned baked pizza is the perfect way for people to try the delicious cheese.”

The campaign will be heading to the Kent County Show and Lambeth County Show before returning to the West Country where thousands of people will be able to enjoy a free slice of pizza at the Bristol Balloon Fiesta in August.