image for MOTION  take Westfield back to the glamour of the roaring 20s with a Great Gatsby makeover

MOTION take Westfield back to the glamour of the roaring 20s with a Great Gatsby makeover

Published on Tuesday, 21st May 2013
Bristol experiential agency MOTION last week took the Westfield shopping centre by storm with their Great Gatsby makeover

To promote the new The Great Gatsby film from Warner Bros & RealD, MOTION created a stunning experiential stand inspired by the look and feel of the movie in Westfield Hammersmith. 

The stand featured a make-up area and makeover artists, a display of dresses that featured in the film, plasma screens playing trailers form the movie, iPad ticket booking station, seating area with opulent amounts of cakes and champers and a green screen technology area to transpose people to star alongside Leonardo DiCaprio into the poster from the film once they had their makeover. 

The promotion was a huge success with hundreds of women receiving a 1920’s makeover, before being transposed into the movie poster, which they could email, add to Facebook or Tweet to their friends. 

The 3 day campaign generated an estimated 100,000 social media hits and was seen by over 200,000 people, a roaring success all round. 

Alex Kopfli MD of Motion said “it’s great for a Bristol based company to have delivered such a prestigious campaign for Warner Bros in Westfield and great to see a campaign being so well received by the shoppers there and by very happy clients from Warner Bros and RealD.”

www.motion.uk.net