image for Plaster flying high after new client win

Plaster flying high after new client win

Published on Thursday, 9th May 2013
Bristol's International Balloon Fiesta has appointed specialist event PR and comms agency Plaster Creative Communications to manage its extensive PR schedule.

Internationally renowned ballooning event Bristol International Balloon Fiesta, has appointed specialist event PR and communications agency Plaster Creative Communications to manage its extensive public relations schedule.

One of Britain’s most iconic events, the Bristol International Balloon Fiesta attracts more than 500,000 visitors to see over 130 balloons ‘lift off’ at dawn and in the evening over the beautiful parkland of Bristol’s Ashton Court Estate.

Plaster will be working closely with the Fiesta committee and Richmond Event Management to enhance the profile of this flagship event, including the launch of an ‘Arrive Early, Stay Late’ campaign to encourage visitors to travel outside peak times. The campaign agenda will also cover targeting regional, national and international visitors, managing audiences during the event, attracting new sponsors and working with the chosen headline sponsor to maximise coverage. 

This event joins a number of flagship festivals, venues and B2B brands on the company’s roster including international urban art festivals Upfest and See No Evil, one of the largest city wide cultural events in the UK – the Bristol Harbour Festival, BBQ and Music festivals Grillstock, as well as venues Troxy, The Racecourse Newbury and Colston Hall.

Plaster Director Kellie Hasbury explains;

“Although our focus is largely on an international audience we are very proud of our heritage in Bristol as one of the UK’s most vibrant and culturally rich cities. The addition of the Bristol International Balloon Fiesta to our client roster is a great testament to the hard work of our B2C team and we’ll be working in partnership with the organisers to push the festival through both online and offline media as well as generating brilliant content from its own channels.”

Chris Hathaway, Chairman of the Bristol Balloon Fiesta Committee comments:

“We are delighted to have appointed Plaster to head up the media relations in this new era for the festival. Being based in Bristol they stand out both on their regional media expertise and national and international knowledge. Plaster’s reputation and expertise in the events industry made them the obvious choice and we are completely confident that together we can make this year’s event the best yet.”