Creative Skillset develops new apprenticeships for creative media
To meet the increasing demand for new and diverse skills in the UK’s creative sector, Creative Skillset has developed two Higher Level Apprenticeships, in Creative Digital Media and in Advertising and Marketing Communications.
Both Higher Level Apprenticeships (HLAs) will provide training at a level equivalent to the first year of university and an alternative route into what has historically been a graduate industry. The new HLAs will enable employers in both sectors to access and develop talent from a more diverse workforce to build the skills critical to drive growth in their industry.
The Higher Level Apprenticeship in Advertising and Marketing Communications is the first apprenticeship developed specifically for the advertising community. The HLA will equip apprentices with all round multiplatform skills as well as transferable generic workplace and technical skills to undertake more varied and converging job roles. It will also help them develop their management and leadership acumen.
The Higher Level Apprenticeship in Creative and Digital Media, Interactive Design and Development has been developed in response to the industry’s current and future skills needs, providing a more specialised route for those involved with the design and development of interactive media products. It includes the management of online communities, user experience and creative industry business techniques. The apprenticeship has been developed to support the higher level skills required for roles within creative and digital media industries.
Creative Skillset Deputy Chief Executive, Kate O’Connor said: “The new apprenticeships have been developed by industry for industry to inject new skills, ideas and energy into businesses and to create a new generation of digital talent.”
Having recruited six apprentices in June 2012 for the Level 3 Creative and Digital Media apprenticeship, Sally Boulton, Head of Talent and Acquisition for Tribal DDB, is in no doubt of the impact the apprentices have made on the agency. “The apprentices are learning a profession and experiencing first-hand the diverse disciplines required of a market-leading, full-service digital agency. We benefit too, with members of our team having become mentors, they are developing and refining their managerial and professional skills,” said Sally. “The apprentices have become indispensable to the agency.”
Other employers have commented on apprenticeships in Creative Skillset’s new videos which can be seen at www.creativeskillset.org/apprenticeshipvideos