Media Tuesday with Second Sync
This month's Media Tuesday was a great success with over 50 people enjoying drinks, some great music, great conversation and an insight into Twitter conversations around television programmes.
Lee Cottier is the Creative Director of Second Sync, based at Aardman who are providing broadcasters and advertisers with data taken from your Twitter conversations. People have always loved to talk about the TV programmes they watched last night and this used to be done while making your coffee at work the following morning. Now those conversations are taking place as the show is being transmitted. Millions of Tweets - opinions, reactions and perspectives - represent an unmissable opportunity to understand and engage with the audience.
Lee and his team work with agencies, broadcasters, production companies and brands to help them understand what viewers are saying as they say it.
We had some great feedback from his session and lots of positive tweets!
Join us on Tuesday 26th March for our next Media Tuesday at Goldbrick House when there will be more great conversation and another surprise speaker.
Thanks to everyone who came - hope to see you again next month. And thanks too to the lovely Jon Craig for taking the photos!