Copywriter, Conscious Solutions

Function: Copywriter

Role categories: Advertising & Marketing, Digital / Interactive, PR and Communications, Editorial, Marketing

  • Rate/Salary: £22,000 - £26,000
  • Location: Bristol
  • Type: permanent
  • Starting date: ASAP
  • Expires: 30/06/2019

Job description

Your role will be to write engaging, SEO-optimised and informative website and blog content for a range of clients across all areas of the law.

Due to the continued success of our copywriting service, we are looking for an additional copywriter to join the team. You will work alongside our current copywriter, and be supported by a Digital Marketing Assistant who will proofread the content written. 

Main Responsibilities

The following is a list of the main tasks this job role will handle, but is by no means an exhaustive list and may be varied from time to time:-

  • Writing SEO content for clients, including
    • Service page content across all legal services, and of varying length
    • Locally targeted SEO pages including content silos/contact pages
    • Ensuring all pages are written, proofed and sent to the client in a timely manner
    • Undertaking keyword research where necessary (using tools such as Ahrefs) and writing content specs
  • Creation of blogs on weekly/monthly basis
    • Researching relevant evergreen/newsworthy topics to pitch to the client
    • Liaising with clients to determine the best topics and planning a schedule
    • Blog writing
    • Ensuring blogs are proofed in a timely manner
  • Copywriting for web projects
    • Briefing calls with client to determine tone of voice, purpose, style and length of pages as well as unique company values
    • Copywriting for service pages, home pages, about us and staff profiles
    • Working with our Design Director to come up with taglines
    • Ensuring a steady pace is kept with the delivery of content to the client by getting copy proofed and sent quickly and efficiently
  • Writing unique and engaging content each and every time, even for more ‘common’ services
  • Reflecting an understanding of the client’s objectives through the copy written
  • Understanding our clients’ target markets, what their prospective clients need and tailoring content to effectively match that need
  • Balancing effective SEO practices with writing content that offers a positive user experience
  • Incorporating appropriate calls to action within the copy
  • Building and maintaining a relationship with our clients
  • Managing your workload, keeping track of work requests and ensuring deadlines are met
  • Additional projects as required

Person specification

Applicants must have the following experience:-

  • Experience of writing copy for web, ideally within the professional services sector.
  • The ability to turn even the most technical and dry of subject matters into dynamic, engaging content
  • A basic understanding of the legal market, trends and services provided by lawyers/solicitors
  • Basic SEO understanding in terms of writing copy for the web
  • Strong written and verbal communication skills
  • Excellent attention to detail and proofreading skills
  • Confidence in talking to clients in detail about their business and requirements
  • Excellent phone manner and be happy dealing with people on the phone
  • Good keyboard and IT skills
  • Must be familiar with Mac (preferably) or MS Windows operating systems and MS Office/Email/Internet
  • Excellent organisational, project and time-management skills, managing multiple projects
  • Ability to multi-task and take ownership of your projects
  • Self motivation and a desire to learn
  • Passionate about good writing

Desirable Skills

Experience with/of the following is desirable:-

  • Experience of best practice in web marketing and copy; although this role does not necessitate detailed web technology skills, we expect basic CMS skills
  • Experience of SEO, PPC and Social Media
  • SugarCRM or another CRM system


  • Dependent on experience but expected to be in the range of £22,000 - £26,000
  • 25 days holiday + 8 bank holidays
  • Contributory Pension (3% from Conscious, 5% from you from April 2019)
  • Cycle to Work scheme
  • 2 paid days charity work allowance per year

Please include a sample of your copy (or link to your website) with your application.