Digital Marketing Executive, Marketing Cheltenham

Function: Marketing Assistant/Executive

Role categories: Marketing

  • Rate/Salary: £30,559 - £34,112 per annum
  • Location: Cheltenham
  • Starting date: ASAP
  • Expires: 27/02/2019

Job description

Download Job Specification

Marketing Cheltenham was launched as a new initiative of Cheltenham Borough Council in November 2017. As part of the place making and growth agenda we have ambitious plans to raise the profile of Cheltenham as a great place to visit, work, invest and study. 

We are looking for an ambitious Digital Marketing Executive to build upon and lead all aspects of our digital communications. Mobile and Digital is an expanding, innovative part of VisitCheltenham and the visitor economy at large and we are committed to growing and developing our digital estate. Our key platforms are and, together with the associated social media channels. With ambitious objectives to grow our visitor numbers, we are driven by a desire to design, transform and implement user-focused digital services and products across the town that excite and engage visitors and make it easier and more efficient for our members to reach them.

This role will lead on key communications for Marketing Cheltenham, utilising multi-media and platforms to deliver an exciting proposition for the town in line with the brand. 

Building on the work that has already begun with the marketing of the visitor economy, this role will grow to encompass inward investment with appreciation for the need to attract young people and the future workforce. 

This role has a wide remit and a limited budget, so it is essential that the person responsible is creative and resourceful. 
The Marketing Cheltenham team will work between Cheltenham BID and the council’s Municipal Offices, together with agile/mobile working due to the nature of the role. The post holder will be expected to forge strong links with the council’s Communications Team. 

The role is initially fixed term to the end of the current BID term; however, subject to success, it is envisaged there will be an ongoing need for the role.  

If you would like to have an informal chat about the post, please contact Kelly Ballard on 07545 756502  between 10:00 – 2:00pm Monday to Thursday or email 

For the full candidate information pack please visit 

To apply please email  with your CV and covering letter; tell us about your skills, knowledge, qualifications, experience and how they meet the criteria listed within the job description and person specification.

Please quote job reference CBC012 when applying.

Closing date: Wednesday 27th February 2019 at 5:00pm
Interview date: Wednesday 20th and Thursday 21st March 2019

Our organisation is committed to safeguarding the welfare of vulnerable adults, young people and children.  Safer recruitment practices are applied to all job vacancies. Successful candidates will be required to complete a pre-employment medical questionnaire; provide references;  proof of identity; nationality and immigration status; three years’ employment or education history (if applicable) and, in some cases, verification of criminal record.

To comply with the Government’s Baseline Personnel Security Standard (BPSS), applicants will be asked to provide proof of identity; nationality and immigration status; three years’ employment history and, in some cases, verification of criminal record.


Holiday The holiday leave year runs from 1st April to 31st March. Holiday entitlement on joining the council will be 25 days pro rata in addition to pro rata bank holidays. The entitlement increases to a maximum of 30 days as follows: 
• At year 1 – increases to 26 days (pro rata)
• At year 2 – increases to 27 days (pro rata)
• At year 3 – increases to 28 days (pro rata)
• At year 4 – increases to 29 days (pro rata)
• At year 5 – increases to 30 days (pro rata)

Pension You will enter the Superannuation Scheme automatically on appointment with appropriate deductions from salary. You may opt out of the scheme at any time by completing the relevant form and forwarding this to the Human Resources Division. A copy of the scheme booklet can be accessed by visiting the pension pages of Gloucestershire County Council’s website.

Sickness The council sickness scheme is intended to supplement statutory sick pay and incapacity benefit so as to maintain normal pay during defined periods of absence on account of sickness, disease, accident or assault. Sickness payment under the scheme is based on local government service and is as follows:- 
• During the 1st year of service one month’s full pay (and after completing four months’ service) one month’s full pay and two months’ half pay.
• During the 2nd year of service two months’ full pay and two months’ half pay.
• During the 3rd year of service four months’ full pay and four months’ half pay.
• During the 4th and 5th years of service five months’ full pay and five months’ half pay.
• After 5 years’ service six months’ full pay and six months’ half pay.

Other benefits

  • Subsidised parking
  • Employee welfare service
  • Enhanced maternity scheme
  • Paternity leave
  • Smart working – laptops, mobile phone, potential for remote and home working
  • Flexitime scheme
  • Potential to buy and sell annual leave