Manager of Marketing Cheltenham, Marketing Cheltenham

Function: Marketing Manager

Role categories: Marketing

  • Rate/Salary: £45,320 - £51,442 per annum
  • Location: Cheltenham
  • Starting date: ASAP
  • Expires: 27/02/2019

Job description

Download Job Specification

Marketing Cheltenham was launched as a new initiative by Cheltenham Borough Council in November 2017 in collaboration with Cheltenham Business Improvement District (BID) and other major partners to support the delivery of a five year strategy to grow the visitor economy.   Since then the Council has been working with local partners to develop a place vision for Cheltenham and we have ambitious plans to raise the profile of Cheltenham as a great destination to visit, work, invest and study.  We also have a long term strategy (to 2031) for economic growth, developed with our neighbours Gloucester City Council and Tewkesbury Borough Council, which will guide the direction of travel and is driving the creation of a major UK Cyber Park on the western side of the town.

The Manager of Marketing Cheltenham is a pivotal role in developing and driving the marketing of Cheltenham as a destination both for visitors and as a great place for inward investment to support the delivery of our ambitions.  This will involve working with both local and regional partners.   

The role is a combination of marketing strategy development, management of delivery and multi-level relationship building. 

You will be focused on delivering high performance, including continuous improvements and efficiencies in an increasingly commercial environment.  You will be working closely with other council services and with external partners under the leadership of the Director of Planning.

Marketing Cheltenham is also in its infancy as a service.  The Council is seeking to develop the service into a model with a sustainable future and you will be responsible for driving this forward with other members of the team.

Implementation will be within a limited budget, so it is essential you are experienced in being resourceful, entrepreneurial and effective in collaborative working with stakeholders and partners.

The Marketing Cheltenham team will work between Cheltenham BID and the council’s Municipal Offices, together with agile/mobile working due to the nature of the role. The post holder will be expected to forge strong links with the council’s Communications Team.

The role is initially fixed term to the end of the current BID term; however, subject to success, it is envisaged there will be an ongoing need for the role.

If you would like to have an informal chat about the post, please contact Kelly Ballard on 07545 756502  between 10:00 – 2:00pm Monday to Thursday or email

For the full candidate information pack please visit

To apply please email  with your CV and covering letter; tell us about your skills, knowledge, qualifications, experience and how they meet the criteria listed within the job description and person specification.

Please quote job reference CBC013 when applying.

Closing date: Wednesday 27th February 2019 at 5:00pm

Interview date: Monday 25th March 2019

Our organisation is committed to safeguarding the welfare of vulnerable adults, young people and children.  Safer recruitment practices are applied to all job vacancies. Successful candidates will be required to complete a pre-employment medical questionnaire; provide references;  proof of identity; nationality and immigration status; three years’ employment or education history (if applicable) and, in some cases, verification of criminal record.

To comply with the Government’s Baseline Personnel Security Standard (BPSS), applicants will be asked to provide proof of identity; nationality and immigration status; three years’ employment history and, in some cases, verification of criminal record.


Holiday The holiday leave year runs from 1st April to 31st March. Holiday entitlement on joining the council will be 25 days pro rata in addition to pro rata bank holidays. The entitlement increases to a maximum of 30 days as follows: 
• At year 1 – increases to 26 days (pro rata)
• At year 2 – increases to 27 days (pro rata)
• At year 3 – increases to 28 days (pro rata)
• At year 4 – increases to 29 days (pro rata)
• At year 5 – increases to 30 days (pro rata)

Pension You will enter the Superannuation Scheme automatically on appointment with appropriate deductions from salary. You may opt out of the scheme at any time by completing the relevant form and forwarding this to the Human Resources Division. A copy of the scheme booklet can be accessed by visiting the pension pages of Gloucestershire County Council’s website.

Sickness The council sickness scheme is intended to supplement statutory sick pay and incapacity benefit so as to maintain normal pay during defined periods of absence on account of sickness, disease, accident or assault. Sickness payment under the scheme is based on local government service and is as follows:- 
• During the 1st year of service one month’s full pay (and after completing four months’ service) one month’s full pay and two months’ half pay.
• During the 2nd year of service two months’ full pay and two months’ half pay.
• During the 3rd year of service four months’ full pay and four months’ half pay.
• During the 4th and 5th years of service five months’ full pay and five months’ half pay.
• After 5 years’ service six months’ full pay and six months’ half pay.

Other benefits

• Subsidised parking
• Employee welfare service
• Enhanced maternity scheme
• Paternity leave
• Smart working – laptops, mobile phone, potential for remote and home working
• Flexitime scheme
• Potential to buy and sell annual leave