Open Wednesday with free lunchtime talk

Where: Spike Island, 133 Cumberland Road, BS1 6UX

When: 01 June 2011 8:30am to 3:30pm

Spike Design's monthly Open Wednesday event invites those curious about its unique design-led incubation space to come in and try it for themselves. Free hot desking is available to anyone working in the creative industries from 9:30am to 4:30pm, and each month an invited professional presents a talk on a design or business topic. These events are the ideal opportunity to experience Spike Design's dynamic creative community and to learn more about how membership could benefit your business. The June event features a free lunchtime presentation from journalist Rob Buckland and media relations consultant Christina Zaba titled 'Media Relations in 40 Minutes: How to promote your work imaginatively and make the media your friend - for less than the price of a sandwich'. Have you ever wished more people knew about what you are doing? Or wondered how to reach your personal client base more effectively? Do you want to hook up with colleagues in your field to share resources and create joint offers? Or knock out the competition and become the go-to business in your field? There are ways of reaching the media which achieve all this and more. And the good news is, you can do a lot of it yourself. Buckland, former Western Daily Press business editor, now editor of Swindon Business News and owner of a string of business news websites, and national newspaper journalist, editor and media relations consultant Zaba of Spike Design will lead a whistlestop tour of media relations, followed by questions, covering: * The basics of writing a press release (and what happens next) * What journalists are looking for (and how to help them) * The do's and dont's of approaching the media (and how to handle it when they approach you) * Building an online brand (and keeping it there) * Troubleshooting ??? what happens when things go wrong? Join us for a roller-coaster ride through the triumphs and terrors of playing with the media and find out about the potential rewards for your business. The final part of the hour long session will deal with your questions, interests, and what possible next steps you could take. Handouts to take away will be provided and there may be the possibility of a follow up session. Spike Design Open Wednesdays are free events, but booking is suggested. Please contact Jane Macfarlane on 0117 954 4000 or for more information.

Entry Cost: free

Posted by: Jane MacFarlane | 26-05-2011

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