Business Writing for Professionals

Where: Arnos Manor Hotel, Bath Road, Bristol, BS4 3HQ

When: 17 May 2011 9:00am to 3:00pm

Well written copy builds an instant connection with potential customers and whets their appetite for more. Is there a secret to producing effective and creative marketing copy? In the current economic climate, businesses and copy writing freelancers can’t afford to waste any opportunities to communicate with their audience.

MA Professional Writing at University College Falmouth is offering a one-day course that addresses these issues and more. This course is a continuation of the successful business writing focused, career and professional development courses within the “Writing for Business” brand. The course is being run at UCF’s Tremough Campus in Cornwall with an additional session being held in Bristol.

The “Writing Creative Marketing Copy” course is aimed at people who create marketing content and would like to improve their writing skills for business. Designed for busy professionals, this hands-on, practical course will help anyone who wants to write better marketing copy, including website content and text for other online formats. Whatever the nature of your business, you will be shown how to make their writing clearer, more powerful and more creative. You will leave armed with a variety of practical tips and techniques to build your confidence and become a more effective business writer.

“The secret to producing effective marketing copy is knowing how to engage your audience immediately and give them the information they need,” says Christina Bunce, Postgraduate Media Programme Leader. “And getting key business messages across as quickly and memorably as possible is an essential component of this short course. I’d advise anyone who has to write customer-facing copy to consider taking it – you don’t want to leave the effectiveness of your messages to chance.”

The course will show you how to write focused, user-friendly content through a series of creative yet practical exercises. As well as learning how to adapt text that is produced for print publications for the web, you will also get advice on how to optimise written content for search engines and improve your website’s position in search results.

Piers Alder, the tutor for the course, is a copywriter and marketing consultant based near Bath with wide experience in business writing. He began his writing career as a magazine journalist and spent several years working on the internet in its early days, and now runs the Wordbrain copywriting agency.

The cost of the course is £180 which includes lunch.

For more information please contact alex.disavoia@falmouth.ac.uk  or ring 01326 254 330 or visit www.falmouth.ac.uk/writingforbusiness  

For further information about MA Professional Writing at University College Falmouth, visit www.professionalwriting.falmouth.ac.uk, email admissions@falmouth.ac.uk or telephone Admissions on 01326 213730.

Entry Cost: £180.00

Posted by: Caroline | 28-02-2011

Contact the event organiser: caroline@bristolmedia.co.uk

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