Getting the Big Idea: 1-day workshop with Patrick Collister
Where: Zone Digital, The Brew House Tower Hill Bristol, BS2 0EQ
When: 08 October 2019 9:30am to 5:30pm
Hosted by Patrick Collister, ‘Getting the Big Idea’ is a one-day ‘how-to’ workshop for Creatives, Planners and Account Managers, designed to provide the necessary tools to generate ideas. What it is NOT is a session involving finger-paints, plasticine and connecting with the inner self. It will, however, provide the answers and help that agency teams need to understand exactly what it is they’re doing and how to do it faster, with more confidence and with greater expectation of success.
The day will be divided into three key parts:
1. Understanding creativity
2. Semiotics – and different kinds of idea
3. Inspiration – how to get ideas, quickly
Using ‘The Hierarchy of Ideas’ methodology, originally developed for Unilever, attendees will gain an understanding of exactly what sort of idea is being asked for and what sort of idea they are presenting to help avoid expensive mistakes.
In addition, the workshop provides practical tools to help attendees generate strategies, creative platforms and creative ideas faster.
The workshop is designed to be interactive with a mixture of individual and teamwork where attendees work together on a ‘live’ brief. As well as being stimulating, the session is intended to be energetic and fun so attendees will leave feeling confident and rebooted.
Who’s it for?
For creative people, it is a way of getting to ideas quickly. For planners and account managers it is a way of testing their briefs and involving clients early to make a sale.
Attendees will acquire real tools of real use which you can use the very next day to improve the creative brief, develop brand positioning ideas and generate creative ideas that will cut-through.
“A unique viewpoint derived from his years spent in both advertising and direct marketing; every person I have sent on his courses has emerged from the experience marvelously rebooted and re-energised.”
Rory Sutherland, Vice Chairman, Ogilvy Group UK and President IPA
The 1-day workshop takes place on Tuesday 8th October from 9.30am - 5.30pm at Zone, Bristol. Places are limited so book early to avoid disappointment.
Earlybird Tickets are available at £199 (+VAT & Eventbrite fee) for Bristol Media members until Wednesday 7th August.
Tickets are otherwise £245 (+VAT & Eventbrite fee) for Bristol Media members and £345 (+VAT & Eventbrite fee) for non-members. Lunch and refreshments will be provided.
Patrick will also be joining Bristol Media for a lunchtime Vision keynote in September entitled 'Permission Denied' - get your ticket here.
Entry Cost: Earlybird (Bristol Media Members only) £199 // Otherwise £245 for members // £345 for non-members
Posted by: | 01-08-2019