Permission Denied: Keynote with Patrick Collister
Where: Foot Anstey, 2 Glass Wharf, BS2 0FR
When: 17 September 2019 12:30pm to 2:15pm
It was over 20 years ago, that Seth Godin wrote “Permission Marketing”. Having high hopes for advertising, he suggested that the digital revolution would make advertising personal and relevant and thus anticipated and welcome.
But it didn’t quite work out that way...
Not only do people dislike advertising (a billion ad-blockers have been installed on devices around the world) they dislike the advertising profession too. Advertising people in the UK have been said to rank below politicians. Facebook and Cambridge Analytica, Google and Brand Safety, the new tech giants have had a disastrous effect on how advertising is both made and seen.
Despite all this, advertising can still help sell products and grow brands. BUT there are new rules.
About the keynote:
We're excited host this Vision Keynote ‘Permission Denied’ with Patrick Collister where he will apologise for the cliché (new rules) but will explain how it gives a framework for understanding the five conditions brands must meet if they want to get through to people.
He’ll talk about ideas a lot, use the word creativity quite often, and may even try to sell you his book, “How To Use Innovation & Creativity In Business.”
Tickets & Entry
Join Bristol Media and Patrick Collister for this talk on Tuesday 17 September (12.30-14.15) at Foot Anstey.
Tickets include a light lunch and are £40+VAT for Bristol Media members, £55+VAT for non-members.
Book your ticket HERE
With a career spanning over 30 years, Patrick has been the executive creative director and Vice Chairman of Ogilvy & Mather, London, executive creative director of the EHS Brann network of direct marketing agencies, as well as the creative lead for Google’s creative think-tank The Zoo. He has won many awards, the most prestigious being Cannes Gold in 2013 with Cheil for Samsung. In his spare time, Patrick publishes Directory magazine and resource.
Patrick will also be joining us in October to run one of his critically acclaimed workshops ‘The Business of Ideas’. Find out more.
Entry Cost: £40+VAT for Bristol Media members // £55+VAT for non-members
Posted by: | 01-08-2019