How to satisfy, keep and actively develop clients - SOLD OUT
Where: Kinneir Dufort, 5 Host Street, Bristol, BS1 5BU
When: 12 September 2017 9:30am to 1:00pm
Clients can take a lot of time, effort and budget to find and win so, unless you decide to let them go, it makes sense to keep them happy and make sure they come back for more. If you do it right, you can benefit from automatic repeat-purchasing and avoid requests for competitive tendering, and you’ll be introduced to new client companies or organisations when individual client contacts leave to start jobs elsewhere. In this half-day Preddy&Co masterclass, Shan Preddy will demonstrate how client relationship management practices are a vital business tool, and how they interface with your firm’s marketing and sales processes. She’ll look at the four main client categories and at the messages we send to the individuals in each of them, and she’ll highlight what makes your clients receptive to approaches from your competitors. She’ll explore satisfaction and dissatisfaction in general before moving on to pleasing and retaining clients in the creative sector. After sharing a checklist so you can assess the relationships you have with your own clients, she’ll give you tips on what to do if things go wrong. She’ll also look at dealing with difficult clients and managing complaints before discussing when (and how) to fire clients. Finally, she’ll show you how to actively develop your clients so that you benefit from bigger and better commissions and gain new business from your clients’ colleagues in related departments, divisions, companies and countries of operation. If you are responsible for great client relationships in your firm, this masterclass is for you.
Cost: £60+VAT for Bristol Media members // £85.00+ VAT for non-members
10% discount if you book all three workshops at the same time.
Entry Cost: £60+VAT for Bristol Media members // £85.00+ VAT for non-members
Posted by: | 12-04-2017