Hijacking the news
Where: CLIC Sargent, 4th floor, Whitefriars, Lewins Mead, Bristol, BS1 2NT
When: 05 June 2015 1:30pm to 4:00pm
A news story breaks that's linked to your cause. How are you going to make the most of this opportunity, and fast?
Join your fellow comms professionals to find out how other organisations have jumped onto a breaking news story, what worked and what didn't work so well and what results came of hijacking the news.
Richard Hudson, director of digital and marketing at Meningitis Now will discuss their approach to jumping on news stories and how they make the most of them with an integrated comms and digital approach. He will also talk you through how the team handled the recent announcement that a new life-saving meningitis B vaccine will be introduced to the NHS child vaccine schedule, with just two hour's notice on a Saturday night!
Charlotte Williams, communications officer at Avon and Somerset Police will discuss how they used the outcome of a high profile court case to deliver campaign messages and the results of jumping onto this news story. Charlotte will also explore their proactive work around delivering corporate messages and building trust and confidence through guaranteed news stories such as International Women's Day, Glastonbury and Pride.
Entry Cost: Free to members. £50+vat non-members
Posted by: Harriet Smith | 05-05-2015
Contact the event organiser: firstname.lastname@example.org